Dr. Sumit Saha is a distinguished academic and entrepreneur with over 15 years of experience, specializing in marketing analytics and data-driven strategies. Currently serving as Principal Advisor for Marketing Analytics, Dr. Saha brings a unique blend of academic insight and practical business experience. With his background in IT, SaaS, market research, and strategic sales, he excels in translating complex data into actionable marketing strategies that drive growth and innovation.
Career Highlights
- Associate Professor, Dayananda Sagar Business School (2022–Present): Leading innovative research in marketing and entrepreneurship.
- Founder, Vlearny (2020–Present): Developing education platforms with a focus on business growth.
- Sr. Regional Manager, Simple Network Inc (2019): Led strategic sales initiatives and regional growth in enterprise solutions.
- AVP – Sales, Gympik (2019): Headed national sales of a SaaS-based product for health and wellness industries.
Career Highlights
- PhD in Management, CMR University
- MBA in Marketing, ICFAI University, Tripura
- Bachalor of Engineering (CSE), University Institute of Technology, Burdwan University
Transforming Insights into Growth
Dr. Saha’s expertise in marketing analytics enables businesses to transform raw data into powerful insights that fuel growth and optimize performance. His ability to dissect complex data sets, identify trends, and create actionable strategies makes him invaluable for organizations aiming to improve their marketing ROI and customer engagement. Dr. Saha’s work not only bridges academic theory and industry practice but also equips businesses with the tools needed to thrive in a data-driven world.
Skills and Certifications
- Top Skills: Marketing Strategy, Analytics, Business Development, IT Sales, and Market Research
- Certifications: PMP, KSET/SLET (Management) Qualified
- Honors & Awards: Vodafone Hero (2 times), Vodafone Superstar (3 times)
Publications
Dr. Saha has authored numerous research papers, with key contributions in:
- Vendor’s Capability: A Way for Winning the Contract in a B2B Relationship
- Computation of Plants’ Happiness Score: A New Horizon of Urban Planning and Management
- Organizational Disability: A New Concept to Improve Employee Productivity
