Saswata is a force to be reckoned with – a data-driven dynamo and a strategic marketing leader with over 15 years of experience. His passion lies in harnessing the power of data and artificial intelligence (AI) to ignite explosive marketing growth. Saswata’s career is a testament to his relentless pursuit of excellence. He consistently exceeds expectations, redefining industry standards through innovative data-driven marketing strategies.
Career Highlights
- Founder & CEO, Radiance Data Ltd (Present): Spearheading strategic vision and operational leadership to drive innovation in data analytics solutions, empowering businesses with actionable insights.
- Director of Marketing, Aurizon Data Tech Pvt Ltd (2016 – Present): Saswata provides direction for branding, advertising, and promotions to enhance brand awareness and market penetration.
- Marketing Head – Microsoft Technologies, Cubic Logics India Pvt Ltd (2015 – 2016): Managed marketing strategies for Microsoft technologies, driving market penetration and growth.
- Senior Marketing Manager, Lee & Nee Softwares (Exports) Ltd (2014 – 2015): Led the marketing team in creating innovative strategies to drive business growth.
- Marketing Manager, iHawk Internet Marketing Solution Pvt Ltd (2010 – 2014): Developed and executed digital marketing strategies to boost online visibility and lead generation.
Education
- Master of Business Administration (MBA), Marketing and International Marketing, University of Cincinnati College of Business (2008 – 2010)
- B.Tech in Information Technology, West Bengal University of Technology (2002 – 2006)
Fueling Growth with Insights
Saswata is more than just a data analyst or marketer; he is a strategic thinker and problem solver. He thrives in dynamic, competitive environments, consistently exceeding expectations. His ability to translate insights into high-performing campaigns consistently drives engagement and fuels business growth.
Skills and Certifications
- Top Skills: Data Driven Marketing, Social Media Marketing, Artificial Intelligence (AI)
- Certifications: IBM Generative AI for Data Scientists Professional Certificate, Google Digital Marketing and E-Commerce Professional Certificate, Sales Specialist Microsoft Cloud Services, Cisco Certified Network Associate (CCNA)
